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I suspect the screen and backlight for a particular size is sourced from a limited number of suppliers, no matter whose name is on the final product. This would limit brightness differences to whether they went for a matte or shiny screen surface. I think matte is brighter and shiny gives richer deeper colours
I agree generally speaking. New chipsets are coming out constantly so things may change, although again if everyone uses the same parts, again brand name won't much matter.
I had not posted earlier, as I have a Dell mini 9 with glossy screen and although I haven't had much outdoor experience others on a forum I'm a member of have complained about it's poor visibility outdoors in sun.
As soon as I can, I will run my Dell in Navigation mode, with my convertible top down and see how it performs. Seems I have and I don't recall having any real difficulties, but I can't remember how bright of a day it was.