In ST 2010, you can do it for in-built POI using the following method.
1. Search for 'Space Needle' from the FIND UI
2. Click inside the POI balloon (you should see the cursor blinking inside the balloon)
3. Now click on 'Route Planner' icon from the toolbar
4. In the Route Planner pane click <Add to route> button
A pushpin will be placed on top of the in-built POI. Now you can delete the route point from the route planner pane.
But for prior versions of Streets (ST07, ST08 & ST09) the same works for online search. If you add a online search result to your route then a pushpin will be placed on the same location with the business card listing (BCL).